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Empower Sales and Legal Teams with an Automated CLM

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Automated CLM

To keep up small businesses need to leverage every tool at their disposal to stay competitive. One such tool that has proven to be one that can have significant effects on shortening sales cycles is Contract Lifecycle Management (CLM) software like Contract Sent. By automating and integrating your CLM with other parts of your tech stack, small businesses can significantly enhance the efficiency and effectiveness of their sales and legal teams. This blog post explores how integrating an automated CLM like Contract Sent can empower your teams and accelerate your business growth.

The Importance of a CLM for Small Businesses

Contracts are the backbone of any business transaction. They define the terms of agreements, protect the interests of all parties involved, and ensure compliance with legal and regulatory requirements. For small businesses, managing contracts efficiently is crucial to avoid costly mistakes and delays. This is where CLM software comes into play.

CLM software automates the entire contract lifecycle, from creation and contract negotiation to execution and renewal. It provides a centralized repository for all contracts, making it easy to track and manage them. For small businesses, this means reduced administrative burden, improved compliance, and faster turnaround times.

Integration: The Key to Unlocking Your CLM’s Full Potential

While CLM software offers numerous benefits on its own, its true potential is unlocked when it is integrated with other business systems. Integration allows for seamless data flow between different systems, eliminating the need for manual data entry and reducing the risk of errors.

For example, integrating CLM with Customer Relationship Management (CRM) systems like Hubspot can streamline the sales process. Sales teams can access contract information directly from the CRM, enabling them to close deals faster. Similarly, integrating CLM with Enterprise Resource Planning (ERP) systems can improve financial management by ensuring that contract terms are accurately reflected in financial records.

Contract Sent offers contracting integrations with Hubspot, Adobe Sign, Google Drive and Microsoft Sharepoint.

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Empowering Sales Teams with an Automated CLM

Sales teams are often under pressure to close deals quickly. However, the contract negotiation and approval process can be a significant bottleneck. An automated CLM can help alleviate this pressure by streamlining the contract process.

With an automated CLM, sales teams can generate contracts using pre-approved templates and clauses. This ensures that contracts are compliant with company policies and reduces the time spent on drafting and reviewing contracts. Additionally, automated workflows can route contracts to the appropriate stakeholders for approval, ensuring that contracts are processed quickly and efficiently.

By integrating CLM with CRM systems, sales teams can also gain better visibility into the contract status. They can track the progress of contracts in real-time, identify any bottlenecks, and take proactive measures to address them. This not only speeds up the sales cycle but also improves customer satisfaction by providing timely updates on contract status.

Enhancing Legal Team Efficiency with an Automated CLM

Legal teams play a critical role in managing risk and ensuring compliance. However, they are often bogged down by manual processes and administrative tasks. An automated CLM can help legal teams work more efficiently by automating routine tasks and providing better visibility into contract data.

For instance, an automated CLM can generate alerts for key contract dates, such as renewal or termination dates. This ensures that legal teams never miss important deadlines and can take timely action to renew or renegotiate contracts. Additionally, an automated CLM can provide detailed analytics and reporting, enabling legal teams to identify trends and areas for improvement.

Integration with other business systems can further enhance the efficiency of legal teams. For example, integrating CLM with document management systems can provide a centralized repository for all contract-related documents. This makes it easy for legal teams to access and review documents, reducing the time spent on searching for information.

Steps to Implement An Automated CLM in Your Small Business

Implementing an automated CLM in your small business may seem like a daunting task, but with the right approach, it can be a smooth and rewarding process. Here are some steps to help you get started:

  1. Assess Your Needs: Begin by assessing your current contract management process and identifying areas for improvement. Consider the specific needs of your sales and legal teams and how an automated CLM can address them.
  1. Choose the Right CLM Software: There are several CLM software options available, each with its own features and capabilities. Choose a solution that meets your business needs and offers integration capabilities with your existing systems. Contract Sent is specifically built to be a CLM for small business.
  1. Plan the Implementation: Develop a detailed implementation plan, including timelines, resources, and key milestones. Consider involving key stakeholders from your sales and legal teams to ensure their needs are addressed.
  1. Integrate with Existing Systems: Work with your IT team or a trusted vendor to integrate the CLM software with your existing business systems, such as CRM and ERP. This will ensure seamless data flow and maximize the benefits of an automated CLM.
  1. Train Your Teams: Provide training to your sales and legal teams on how to use the new CLM software. Ensure they understand the benefits and how it can help them work more efficiently.
  1. Monitor and Optimize: After implementation, continuously monitor the performance of the CLM software and gather feedback from your teams. Use this feedback to make any necessary adjustments and optimize the system for better performance.

An automated CLM can be a powerful tool for small businesses, helping to streamline contract management, improve efficiency, and drive growth. By integrating CLM with other business systems, small businesses can unlock its full potential and empower their sales and legal teams to work more effectively. With the right approach and careful planning, implementing an automated CLM can be a smooth and rewarding process that delivers significant benefits for your business.


Contract Sent is not a law firm, this post and subsequent pages on this website do not constitute or contain legal advice. To understand whether or not the ideas and guidance on the Contract Sent website is applicable to your business, you should consult with a licensed attorney. The use and accessing of any resources contained within the Contract Sent site do not create an attorney-client relationship between the user and Contract Sent.

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