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  • How to sell to enterprise customers

    How to sell to enterprise customers

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    So you’ve decided on enterprise customers as your go to ideal customer? It’s a long haul to get a product built to sell to enterprise and it’s an even longer haul to get to the point that you can sell it to enterprise customers. But if you have the patience and runway to get there…

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  • What is a warranty in a sales contract?

    What is a warranty in a sales contract?

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    Looked at your template contract and starting to ask yourself what is a warranty in a sales contract? As you start building a cohort of contracts for your B2B software sales you’ll need to get a hold on what your contracts require of you in the long term, understanding warranties in sales contracts is an…

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  • What is liability in a sales contract?

    What is liability in a sales contract?

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    If you’re starting to get into building your business and transactions are starting to fly you probably need to start understanding what you’re getting into. With the sales transactions that you’re making with customers you should be aware of and understand the liability that you’re signing up for. Whether you’ve been doing this for a…

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  • Top negotiation tactics for software sales

    Top negotiation tactics for software sales

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    B2B software sales is a jungle – let’s be honest. To survive selling software is tough, to be great at it is rare, but it can be learned. One of the communication skills that is often seen as ‘that person just get’s it’ is the skill of negotiation. Get sellers know how to negotiate, average…

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  • What is intellectual property?

    What is intellectual property?

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    If you’re starting a business, especially a software business you’ll need to get a good handle on what intellectual property (IP) is and how you can build it in your business. Ultimately IP is one of the only things of value in a tech business. We live and work in a knowledge-based economy, intellectual property…

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  • When should I raise money for my startup

    When should I raise money for my startup

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    Starting a business requires more than just a great idea; it demands execution, a lunatic leader (guilty) and financial resources to turn that idea into reality. Something that cripples a lot of startups is determining the right time to raise money for the business and getting that money before you run out of runway. The…

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  • What is an account executive in software sales

    What is an account executive in software sales

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    Software sales is a special place. A place where the ability to have unwavering confidence in the face of absolute mayhem and hopelessness is sometimes the only thing that will get you to the weekend. Just joking, kind of, not really. But whatever you say about the type of creatures that thrive in this environment…

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  • How to build a replicable sales model

    How to build a replicable sales model

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    Getting into your startup journey and asking how to build a replicable sales model? After you first few customers a lot of startups start hitting a wall, learning to sell to a few people is a lot different to learning to sell to a lot of people, having a replicable sales model is essential for…

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  • Top tips for software sales

    Top tips for software sales

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    Software sales, if I’m to quote an old friend, is ‘a role that will drive you to drink, at the best of times’. Some say that success hinges on a delicate balance of strategy, innovation, and effective execution. Others say it’s mostly hustle and a whole lot of luck. Whatever camp you’re in, whether you’re…

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