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What is intellectual property?
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If you’re starting a business, especially a software business you’ll need to get a good handle on what intellectual property (IP) is and how you can build it in your business. Ultimately IP is one of the only things of value in a tech business. We live and work in a knowledge-based economy, intellectual property…
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When should I raise money for my startup
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Starting a business requires more than just a great idea; it demands execution, a lunatic leader (guilty) and financial resources to turn that idea into reality. Something that cripples a lot of startups is determining the right time to raise money for the business and getting that money before you run out of runway. The…
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What is an account executive in software sales
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Software sales is a special place. A place where the ability to have unwavering confidence in the face of absolute mayhem and hopelessness is sometimes the only thing that will get you to the weekend. Just joking, kind of, not really. But whatever you say about the type of creatures that thrive in this environment…
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How to build a replicable sales model
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Getting into your startup journey and asking how to build a replicable sales model? After you first few customers a lot of startups start hitting a wall, learning to sell to a few people is a lot different to learning to sell to a lot of people, having a replicable sales model is essential for…
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Top tips for software sales
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Software sales, if I’m to quote an old friend, is ‘a role that will drive you to drink, at the best of times’. Some say that success hinges on a delicate balance of strategy, innovation, and effective execution. Others say it’s mostly hustle and a whole lot of luck. Whatever camp you’re in, whether you’re…
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How to hire your first software sales person
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When you’re building your startup there’s a point that you get to where you need to transition for founder led sales to hiring your first sales person. You’ll need to ask yourself “how do I hire my first software sales person?”, Hiring your first software salesperson is a big first step in scaling your business…
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How to hire your first legal team member
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Building a business is fun…? Well, sometimes, hiring people can be one of the fun parts. Especially when it comes to legal and compliance right? An expanding business with often have growing pains that necessitates having to navigate complex legal landscapes. Whether it’s ensuring compliance with regulations or safeguarding intellectual property, having a dedicated legal…
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5 Companies that are great at software sales
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Software sales have become increasingly competitive these days. There used to be a lot of people that could hack software sales and techniques that were new and unheard of. But these days it has become more of process driven part of the business. When it comes to companies that are great at software sales we…
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Are enterprise customers easy to sell to?
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You’ve started a business and you’re asking yourself are enterprise customers easy to sell to? Well, easy is definitely not a word we’d use for it. Enterprise sales is both a challenge for a startup and a very large opportunity. If you’re thinking about selling to enterprise customers with their large operations and never ending…
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